Binding to HTML View with Formatter

Hi,

I'm trying to bind a value to my sap.m.Text using the following HTML:

<div data-sap-ui-type="sap.m.Text" data-text={name} id="name"></div>

and it works just fine but what I would like to do is to pass a formatter such as:

<div data-sap-ui-type="sap.m.Text" data-text="{path: 'name', formatter: 'com.myformatter.Formatter.formatName'}" id="name"></div>

but doesn't seem to work and it just displays empty text.

I understand that I can also do this on the controller but I prefer to do it on the HTML View to keep things tidy.

Any idea?

Thanks in advance.

Marc